Google Ads SEA Agency

SEA (Search Engine Advertising) is a referencing solution that will help increase your presence on search engines. Of course, everyone targets Google, but paid referencing also applies to other search engines such as Bing.

SEA’s main goal

SEA is a very specific approach which consists in buying keywords through Google Ads (formerly Google AdWords), Bing Ads, etc. It complements SEO which is a more immediate ranking method. In fact, Search Engine Optimization proves to be effective in the long run.

Increased visibility with SEA

If you wish to increase your visibility more quickly, you should consider buying AdWords. It consists in analyzing the keywords entered by your target in the search query. Then, it’s necessary to determine the potential of each keyword according to its cost. Popular keywords will be more expensive, but you pay for each click (it’s known as CPC or cost-per-click). It means that even though you’re going to generate traffic on your site, there’s no proof it’s going to be converted. Only the quality of your site and your goods or services will trigger action.

Powerful and targeted ads

Creating an ad is a key component of an SEA strategy. The ad must be powerful to trigger clicks. Pay close attention to the headline and description to make Web users want to discover your site.

For a successful SEA strategy, you must make sure that your ads are well targeted. You can also set up your ads so that they are displayed strategically at certain time periods.

Because optimizing and making your ad profitable requires a certain level of know-how, your Google Ads agency carries out keyword purchase campaigns to complement your SEO. Our team analyzes how performant the words and phrases are in your industry, your budget, and defines your Google AdWords strategy. Placing ads on search networks will quickly help you gain visibility, and thus boost your conversion rate and turnover.