Google Ads SEA Agency
SEA (Search Engine Advertising) is a referencing solution that will help increase your presence on search engines. Of course, everyone targets Google, but paid referencing also applies to other search engines such as Bing.
SEA is a very specific approach which consists in buying keywords through Google Ads (formerly Google AdWords), Bing Ads, etc. It complements SEO which is a more immediate ranking method. In fact, Search Engine Optimization proves to be effective in the long run.
If you wish to increase your visibility more quickly, you should consider buying AdWords. It consists in analyzing the keywords entered by your target in the search query. Then, it’s necessary to determine the potential of each keyword according to its cost. Popular keywords will be more expensive, but you pay for each click (it’s known as CPC or cost-per-click). It means that even though you’re going to generate traffic on your site, there’s no proof it’s going to be converted. Only the quality of your site and your goods or services will trigger action.
Creating an ad is a key component of an SEA strategy. The ad must be powerful to trigger clicks. Pay close attention to the headline and description to make Web users want to discover your site.
For a successful SEA strategy, you must make sure that your ads are well targeted. You can also set up your ads so that they are displayed strategically at certain time periods.
Because optimizing and making your ad profitable requires a certain level of know-how, your Google Ads agency carries out keyword purchase campaigns to complement your SEO. Our team analyzes how performant the words and phrases are in your industry, your budget, and defines your Google AdWords strategy. Placing ads on search networks will quickly help you gain visibility, and thus boost your conversion rate and turnover.
Advantages of a SEA agency
Immediate referencing
SEA enables you to quickly improve your ranking on Google. SEO is a long-term endeavor that is not immediately taken into account by Google. Your Google Ads agency offers you immediate visibility. But SEA can also help you be visible to promote an event, an offer, etc.
Target your traffic
The use of business links or sponsored links can help you target your ads. You can also launch campaigns with exact match keywords which will only appear in specific geographical areas. You can also target your audience based on age – this method is somewhat similar to SMO (Social Media Optimization) and enables you to gain visibility on social media.
Flexible referencing
SEA gives you real flexibility. You can place an ad at your convenience, modify it to optimize it, and put it on standby to analyze the feedback. Place an ad for the launch of a good or a service, as part of a specific offer, and make it more visible. With the paid referencing strategy, you get to decide how often you place ads according to your budget and needs.
Control your budget
SEA is not to be taken lightly. It requires specialist knowledge. Paid referencing is more complex than it seems. Mastering Google tools is a must to buy the appropriate keywords and write and display the right message at the right time. As a Google Ads expert, OTO Technology offers you to design campaigns that are likely to generate qualified leads while optimizing your budget.
Technologies
Benefits
Your organic referencing agency and Google Ads have been at your side for years. Thanks to our team’s perfect knowledge of SEA codes, you will be able to gain market shares by increasing your visibility. For lots of websites, online advertising has become a must to establish themselves on the Web.